Volume 2, Issue 2 (2013)
Preventive Health Care Information Delivery Systems: Is Social Media Relevant?
Joseph D. Cangelosi Dr., Edward Ranelli, and David Kim
The Impact of Message Sequencing in the New Product Introduction Process: Boosting Message Retention and its Impact on Product Attitude
Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, and Chan Yun Yoo
Kasky v. Nike: Lurking First Amendment Time Bomb for Marketers?
Michael J. Landry
Shopping Context and the Impulsive and Compulsive Buyer
Richard L. Flight and Jarrod Scherle
Competitive Intelligence and Forecasting Systems: Strategic Marketing Planning Tool for SME's
Conway Lackman and John M. Lanasa