Abstract
The dominating information technology of the present time is digital media. Platforms, like Facebook, Instagram, and TikTok encourage new types of connection, influencing friendships, family and peer groups, and business relationships while reshaping public involvement and discourse through influencers, memes, and viral media. However, algorithms dictate how social media is consumed, as well as the influence these platforms can have on individuals and society. As a result, the primary goal of this study is to investigate the impact of social media/artificial intelligence on society. This study examines the digital media ecosystem and its interaction with today's customers in depth. Furthermore, we present a theoretical framework for capturing the meaning of digital consumer interfaces. Finally, this study adds to the literature on marketing by expanding theories on technology and society and offering future research paths for academics.
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Advertising and Promotion Management Commons, Marketing Commons, Social and Behavioral Sciences Commons