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Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.

The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.

Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.

The review process will entail a double blind peer review. The journal is moving to be listed in the Cabell Directory. As a new journal, the percentage of accepted manuscripts is as yet unknown.

Current Issue: Volume 5, Issue 2 (2016)

Welcome to Volume 5 Issue 2 (Summer) of the Atlantic Marketing Journal. We appreciate your interest in the Journal, and hope that you will consider submitting your manuscripts to the journal for consideration in the future.



The Scent of Change: A Case Study
William K. Foxx, Melissa C. Northam, and Corlette S. Burns


Cueing the Customer Using Nudges and Negative Option Marketing
Clarence W. VonBergen, Courtney Kernek, Martin S. Bressler, and Lawrence S. Silver