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Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.

The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.

Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.

The review process will entail a double blind peer review. The journal is listed in the Cabell Directory.

Current Issue: Volume 6, Number 1 (2017)

Welcome to the Winter Issue of the Atlantic Marketing Journal



An Investigation of Factors Influencing Consumer Responses To Health-Related Food Product Claims
Jean Darian, Louis A. Tucci, John Stanton, and Stephen Baglione


How Regional Employment in the U.S. Automobile Industry Influences Consumer Ethnocentrism
William T. Neese, W. Frank Thompson Jr., and Stephen C. Garrott


A Fine Arts Marketing Elective: Justification of Need and Proposed Course Content
Kimball P. Marshall Ph.D., Rene Desborde, and Sharon Thach


The Marketing Concept and BYOD in the University Classroom:
Dennis Bristow, David Titus, Garth Harris, and Rajesh Gulati