Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.

The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.

Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.

The review process will entail a double blind peer review. The journal is moving to be listed in the Cabell Directory. As a new journal, the percentage of accepted manuscripts is as yet unknown.

Current Issue: Volume 5, Issue 1 (2016)

Fifth Year! Woo Hoo!

It seems like both yesterday and a lifetime ago that the Atlantic Marketing Journal was first published. The fifth year is a milestone of sorts, as Cabell's puts a journal on a new or probationary status for its first five years. That is probably a good thing, as I suspect that many journals must fail in their first five years. The AMJ is lucky to be flourishing, and, hopefully, building a quality reputation. May we look back in another five years with equal pride.



Consumer Preferences Among Low-Price Guarantee Offers
Stephen Baglione, Louis A. Tucci, and James A. Talaga


Trial-Attitude Formation in Green Product Evaluations
Christy Ashley, Jason D. Oliver, and James E. Zemanek


E-WOM Intentions towards Social Media Messages
Soyoung Kim, Briana Martinez, Clair Sinclair McClure, and Soo Hyun Kim