Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.
The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.
The review process will entail a double blind peer review. The journal is listed in the Cabell Directory.
Current Issue: Volume 5, Number 3 (2016)
Love the Eclectic Nature of the AMJOne of the great pleasures that I have as the Editor in Chief of the AMJ is to read and enjoy the manuscripts which are submitted for publication. I am amazed by the eclectic research interests of our authors. I view this as a very healthy thing. While we are often admonished in our doctoral programs to pursue a specialized line of research, few of us that teach at other than the largest research institutions have the resources to do that once our dissertation research has been exhausted. There is something about reading manuscripts which come from authors who are truly interested in the topic they are researching. So much more fresh and meaningful than manuscripts which are produced by persons who feel obligated to pursue a certain line of research. And, usually, more interesting to read as well. This issue is no exception.... Open your minds, read the papers published here, and let a breath of fresh air blow through your mind and re-invigorate your own research pursuits.
Students' Attitudes towards Textbook Types: Are Students Really Ready for E-Textbooks?
Diane R. Edmondson and Cheryl Ward
Do You Feel Financially Secured? The Investigation of Economic Indicators and Consequences of Financial Well-Being
Tommy Hsu, Leona Tam, and Ryan T. Howell
An Exploratory Comparison of Private and HBCU Marketing Student Study Abroad Program (SAP) Participation Intentions
Omar Woodham, George W. Stone, Kathryn Cort, and Michael A. Jones
Dynamic Pricing in Major League Baseball Tickets: Issues and Challenges
John T. Drea and Andrew Nahlik
Field Trip! Assessing Business Student Interest in Plant Tours and Their Product Categories
Mark Mitchell, Gregory Turner, Robert Montgomery, and Mark Hartley
Job Shadowing Experiences as a Teaching Tool: A New Twist on a Tried and True Technique
Fred H. Mader, Deanna R. D. Mader, and Elizabeth C. Alexander
The Cross-Platform Consistency of Online User Movie Ratings
Dan Baugher and Chris Ramos