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Marketing Strategy

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach

Mary Mobley, Augusta UniversityFollow
Richard Easley, Baylor UniversityFollow

Keywords

Strategic Marketing, Doctoral Shortage, Faculty Recruitment/Retention, Networking

Document Type

Proceedings Paper

Included in

Marketing Commons

COinS

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach