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Education / Experiential Learning

Revisiting Textbook Adoption Decisions: Are Students Finally Ready for E-Books?

Cheryl B. Ward, Middle Tennessee State UniversityFollow
Diane R. Edmondson, Middle Tennessee State UniversityFollow

Keywords

Textbook adoption decisions, Textbook attitudes, Marketing education

Document Type

Proceedings Paper

Included in

Higher Education Commons, Marketing Commons

COinS

Revisiting Textbook Adoption Decisions: Are Students Finally Ready for E-Books?