Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17

Keywords

critical marketing, social marketing, and super bowl

Document Type

Proceedings Paper

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Super Bowl LI: A Critical Marketing Blitz (pp. 377-378)

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17