Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17

Keywords

sponsorships, digital marketing, social media marketing, activation, fan behavior

Document Type

Proceedings Abstract

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Sponsorship-Linked Marketing: Using Social Media Brand Affinity Data to Determine Sport Sponsorship Effectiveness

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17