Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17

Keywords

sports marketing, relationship marketing, promotional strategies, offers strategies, integrated marketing communications, digital & social media

Document Type

Proceedings Abstract

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Marketing College Sports using a Segmented Game Plan

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPORTSMKTG_T17