Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16

Keywords

Societal Marketing, Consumer Behavior, Promotional Strategy, Attitude, Attitude Change Strategy

Document Type

Proceedings Paper

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Is Marketing the Answer to Declining Populations? A Case Study of Societal Marketing

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/SPECSESSNS-CS_T16