Proceedings

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Buyer-Seller Communications: Constructs and Measurement

Stephen C. Carlson, Piedmont College

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/PROSLS-SLSMGT_T13

Men Can’t Sell – Women Can! And We Can Prove It!

Aberdeen L. Borders, Kennesaw State University
Deborah Lester, Kennesaw State University
Terry Loe, Kennesaw State University
Scott A. Inks

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/PROSLS-SLSMGT_T13

The Evolution of the Sales Process: Relationship Selling Versus the Challenger Sales

Ramon A. Avila, Ball State University
Scott A. Inks, Kennesaw State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/PROSLS-SLSMGT_T13