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http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10

Keywords

marketing strategies, corporate social responsbility, sustainability, economic sustainability, environmental sustainability, social sustainability

Document Type

Proceedings Abstract

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A Marketing Strategy from Corporate Social Responsibility: Lessons from Unilever and Coca-Cola Enterprises

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10