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Marketing Education

Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics

Elizabeth F. Purinton, Marist CollegeFollow
Heather Weller, Marist CollegeFollow
Edward L. Linde II, Marist CollegeFollow

Keywords

Strategic alignment, simulation, marketing education, active learning

Document Type

Proceedings Paper

COinS

Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09