Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

Keywords

Strategic alignment, simulation, marketing education, active learning

Document Type

Proceedings Paper

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Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09