Proceedings

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Antebellum Southern U.S. Content in Business History Courses

Timothy C. Johnston, Murray State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

College Student Financial Literacy and Credit Card Usage: Have Either Knowledge or Behaviors Improved?

Elizabeth C. Alexander, Marshall University
Deanna Mader, Marshall University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

Outcomes of an Experiential Learning Project in a Principles of Marketing Course

Yvette Lynne Bonaparte, North Carolina Central University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

Pedagogical Strategy to Improve Qualification Alignment of Students to the Demands of Potential Employers

Judi Billups, Salisbury University
Paula T. Morris, Salisbury University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

Providing Study Abroad Students with a More Immersive Experiential Learning Environment

Walter Kendall, Tarleton State University
Tommy Hsu, Tarleton State University
Lynn K. Kendall, University of Dallas

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics

Elizabeth F. Purinton, Marist College
Heather Weller, Marist College
Edward L. Linde II, Marist College

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

Teaching Design Thinking to Marketing Students

Deirdre T. Guion-Peoples, North Carolina Central University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

The Need for Coaching Interview Skills in Marketing Education

Michael A. Jones, Southeastern Louisiana University
George W. Stone, North Carolina A&T State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

The One-Page Case Study: Facilitating the Use of Cases

Kirsten Passyn, Salisbury University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

Using Social Media During the Hiring Process: A Comparison Between Recruiters and Job Seekers

Elizabeth C. Alexander, Marshall University
Deanna Mader, Marshall University
Fred H. Mader, Marshall University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09

What Internships? I didn’t hear about any Internships: An Exploration of Communicating Internships to Business Students

April F. Kemp, Southeastern Louisiana University
Tara B. Lopez
Michael A. Jones
Russell W. McKenzie

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09