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http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08

Keywords

advertising, content analysis, Facebook, native advertising, social media, sponsored messages

Document Type

Proceedings Abstract

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Native and Non-Native Advertising on Facebook: A Content Analysis (pp. 168-170)

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08