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Internet/Social Media Marketing

Using Digital Content Marketing to Build the College Brand: Leveraging a Content-Rich Website into a Distinctive University Brand

Julie M. Pharr, Tennessee Technological UniversityFollow

Keywords

university branding, content marketing, digital content marketing

Document Type

Proceedings Paper

COinS

Using Digital Content Marketing to Build the College Brand: Leveraging a Content-Rich Website into a Distinctive University Brand

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08