Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08

Keywords

university branding, content marketing, digital content marketing

Document Type

Proceedings Paper

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Using Digital Content Marketing to Build the College Brand: Leveraging a Content-Rich Website into a Distinctive University Brand (pp. 171-178)

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08