Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

Keywords

healthcare marketing, promotional strategy, integrated marketing communications

Document Type

Proceedings Paper

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Gender Differences in Marketer and Non-Marketer Dominated Sources of Health and Wellness Information

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07