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http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

Keywords

Advertising, hospital selection, hospital, marketing, competition

Document Type

Proceedings Abstract

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Marketing, Sh-Marketing: Uncovering the Effects of Advertising, Word-of-Mouth Communications, and Reputation on Hospital Selection (pp. 134-136)

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07