Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

Keywords

fear appeals, mixed emotions, health protection behaviors

Document Type

Proceedings Abstract

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Motivating Meningitis Vaccinations Using Mixed Fear Appeals (pp. 137-138)

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07