Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

Keywords

Medical tourism, hospital selection, hospital, marketing, competition

Document Type

Proceedings Abstract

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Where’s Waldo 2.0? Advancing a Scale to Measure the Likelihood and Use of Medical Tourism Services

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07