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Healthcare Marketing

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Proceedings
	Aging, Lifestyle and Consumerism Linda Jane Coleman, Salem State University Robert Daniell, Salem State University Mayuresh M. Kelkar, Salem State University Nancy Cecilia Dennis, Salem State University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07
	Gender Differences in Marketer and Non-Marketer Dominated Sources of Health and Wellness Information Paul J. Costanzo, Western New England University Cynthia P. Costanzo, University of Connecticut http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07
	Marketing, Sh-Marketing: Uncovering the Effects of Advertising, Word-of-Mouth Communications, and Reputation on Hospital Selection Michael Petrochuk, Walsh University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07
	Motivating Meningitis Vaccinations Using Mixed Fear Appeals Kirsten Passyn, Salisbury University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07
	The Role of Social Media and Social Networking as Marketing Delivery Systems for Preventive Health Care Information Joseph D. Cangelosi, University of Central Arkansas David Kim, University of Central Arkansas Ken Griffin, University of Central Arkansas Edward Ranelli, University of West Florida http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07
	There’s No Such Thing as a Free Lunch: The Inherently Flawed Relationship between Physicians and Pharmaceutical Companies’ Gifts David P. Paul III, Monmouth University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07
	Where’s Waldo 2.0? Advancing a Scale to Measure the Likelihood and Use of Medical Tourism Services Michael Petrochuk, Walsh University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07