Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05

Keywords

Cosmopolitanism, Consumption Orientations, Ethnocentrism, Global Marketing, Global identity

Document Type

Proceedings Abstract

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Antecedents to Global Consumption Orientation: Meanings of Brand

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05