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http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05

Keywords

Cosmopolitism, ethnocentrism, consumerism, international marketing, global products

Document Type

Proceedings Abstract

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Ethnocentric and Cosmopolitan Consumers’ Evaluations of Foreign Products: An Empirical Investigation (pp. 101-103)

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05