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http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05

Keywords

Cultural intelligence (CQ), cross-cultural interaction, service encounter adaptation

Document Type

Proceedings Abstract

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Influence of Customer’s Cultural Intelligence on Service Encounter Outcomes (pp. 108-110)

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05