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Entrepreneurship/Small Business Marketing

Developing a Model for Entrepreneurs: Niche Tourism and Consumer Typologies

Michelle B. Kunz, Morehead State UniversityFollow
Janet M. Ratliff, Morehead State UniversityFollow

Keywords

consumer typologies, entrepreneurial opportunities, niche marketing, tourism

Document Type

Proceedings Abstract

Included in

Entrepreneurial and Small Business Operations Commons

COinS

Developing a Model for Entrepreneurs: Niche Tourism and Consumer Typologies

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/ENTR-SB_T04