Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/CB-MKTGRES_T03

Keywords

online consumer reviews, valence of online consumer reviews, neutral online consumer reviews, attitude, attitude certainty

Document Type

Proceedings Abstract

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How Do Individuals Process Neutral (Mixed) Online Consumer Reviews?

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/CB-MKTGRES_T03