Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/B2B-SCM_T02

Keywords

Amazon, Barnes & Noble, supply chain management, marketing research

Document Type

Proceedings Abstract

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Book Retailers and the Ever-Changing SCM Landscape: Case Study of Barnes & Noble Company and Amazon

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/B2B-SCM_T02