Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/B2B-SCM_T02

Keywords

CSR, B2B, brand equity, brand performance, business-to-business marketing, corporate social responsibility

Document Type

Proceedings Paper

Included in

Marketing Commons

Share

COinS
 

Corporate Social Responsibility in the B2B Market: How Supplier Actions Influence Buyer Expectations

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/B2B-SCM_T02