Can I Borrow That? Antecedents and Outcomes from Sharing of Digital Services: An Extended Abstract

Alisha Horky, Elon University
Mark J. Pelletier, Radford University

Exploring the impacts of McService on customers’ loyalty: An emerging market’s perspective

Kyuho Lee, Sonoma State University
Mahmood Khan, Virginia Tech University
Inhyuck Ha, Western Carolina University
Jae-Youn Ko, Kyung Hee University

Investigating Key Drivers of Customer Emotions

Donal C. Barnes, University of North Carolina at Wilmington
Mark J. Pelletier, Radford University

National Identity: U. S. Midwest College Students’ Selection of Reflective Products and Services

Peggy O. Shields, University of Southern Indiana