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Nonprofit / Public Sector Marketing

“Thank You for Your Service:” Consumer Attitudes toward Military and Veterans

Diane R. Edmondson, Middle Tennessee State UniversityFollow
Tim Graeff, Middle Tennessee State UniversityFollow
Lucy Matthews, Middle Tennessee State UniversityFollow
Donald P. Roy, Middle Tennessee State UniversityFollow
Vincent W. Smith, Middle Tennessee State UniversityFollow
Raj Srivastava, Middle Tennessee State UniversityFollow
Cheryl Ward, Middle Tennessee State UniversityFollow

Keywords

Veterans, Military, Consumer Attitudes, Discounts, Patriotism, Purchase Intentions

Document Type

Proceedings Abstract

COinS

“Thank You for Your Service:” Consumer Attitudes toward Military and Veterans