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Consumer Behavior / Marketing Research

Evaluating the Impact of Cause-Marketing on Job Seekers – An Extended Abstract

Michael C. Peasley, University of MemphisFollow
Parker J. Woodroof, University of Central ArkansasFollow

Keywords

Cause-Marketing, Corporate Social Responsibility, Organizational Culture

Document Type

Proceedings Paper

COinS

Evaluating the Impact of Cause-Marketing on Job Seekers – An Extended Abstract