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Proceedings

A Systematic Review of Anti-Brand Website Literature: What We Know and What We Need To Know

David L. Williams, Dalton State College
Ellen Kolbas, Dalton State College

An Application of Social Media Marketing for Community Sustainable Development

Lei Huang, State University of New York at Fredonia
Amelia Clarke, University of Waterloo
Wen Tian, University of Waterloo
Natalie Heldsinger, University of Waterloo

Exploring Motivations and Usage Patterns of Social Media Users

Anita Whiting, Clayton State University

Perceived Risk Reduction In E-commerce Environments

C. Michael Powell, University of North Georgia
Chris Conca, Mt. Olive College

Profile of Corporate Social Media Consumer Segments

Beverly Wright, Georgia Institute of Technology
Aberdeen Leila Borders, Kennesaw State University
Paul H. Schwager, East Carolina University
S. Scott Nadler, University of Central Arkansas

Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials' Online Behavior and Their Opinions of Online Reviews

James E. Stoddard, Appalachian State University
Michael J. Dotson, Appalachian State University
Neel Das, Appalachian State University