Keywords
perceived product value, Apple, Samsung
Document Type
Proceedings Abstract
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Intelligence Commons, E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons, Other Business Commons, Sales and Merchandising Commons, Strategic Management Policy Commons
Fitting Consumer Needs to Perceived Product Value: The Example of Apple versus Samsung Products
This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.
This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.