Keywords
medical tourism, value co-creation, medical services, consumer decision making
Document Type
Proceedings Abstract
Included in
Advertising and Promotion Management Commons, Alternative and Complementary Medicine Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Marketing Commons, Other Business Commons, Tourism and Travel Commons
All in or A` la carte: Preferences of Medical Tourists Towards Value of Co-Creation
Patients Beyond Borders (2014) defines a medical tourist as anyone who travels across international borders for the purpose of receiving nonemergency medical care. It has been estimated that the market size in USD ranges from 38.5 to 55 billion based upon eleven million cross-border patients worldwide spending an average of 3,500 – to 5,000 USD per visit. Further, Patients Beyond Borders suggests that the top Medical tourism destinations are Costa Rica, India, Israel, Malaysia, Mexico, South Korea, Taiwan, Thailand, Turkey and the United States.