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The Atlantic Marketing Association is an international organization that concentrates on merging academic theory with applied business practices. Members include academic professors, doctoral students, and business professionals from around the globe. Our annual conference is typically held in early fall to share research ideas and discoveries through presentations, special sessions and workshops. The Atlantic Marketing Association publishes an online, refereed proceeding of conference papers and abstracts. The Association also produces an online academic publication, the Atlantic Marketing Journal. The Atlantic Marketing Association Conference Proceedings are the collection of academic papers, abstracts, research, special sessions and workshops selected for presentation at the annual conference. All submissions to the Atlantic Marketing Association conferences are blind reviewed prior to selection and publication. The Atlantic Marketing Association Conference Proceedings are archived online and are organized by conference year, location, and track. You can access all proceedings below. A Table of Contents listing of contributions is provided with links to the corresponding PDFs.

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Atlantic Marketing Association Conference Proceedings

Proceedings Editor: Dr. Aberdeen Leila Borders, Kennesaw State University

Proceedings Co-Editor: Maryann Lozano, Kennesaw State University

Browse the contents of Atlantic Marketing Association Proceedings:

2018
2017 Williamsburg, VA -
Atlantic Marketing Association Conference

It is my pleasure to welcome you to the 2017 Atlantic Marketing Association (AtMA) conference in historic and beautiful Williamsburg, VA! The 2017 Conference marks our 42nd year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides.

The 2017 conference promises to be as exciting as ever. With over eighty papers, abstracts, and special sessions submitted across eighteen tracks, there are many fantastic sessions lined up during the conference. This year, sessions are full of research looking at the unique challenges that marketing academics and practitioners face in an ever-changing, global business environment. Thus I encourage you to sit in on as many sessions as you can and get some ideas for your class or a research project down the road. While looking through the program for sessions to attend, please keep in mind that we offer a complimentary hospitality suite during select nights of the conference and provide a luncheon on Friday afternoon. I look forward to meeting and greeting with everyone. I hope you enjoy the conference and the Williamsburg location.

Special thanks go to the faculty, staff, and student volunteers without whom this conference would not have been possible. We look forward to thought-provoking discussions that will effect meaningful change. I am so thankful that you have chosen the AtMA conference as an outlet for presenting your work.

Joe Cangelosi

2017 AtMA Program Chair

2016 Charleston, SC -
Atlantic Marketing Association Conference
It is my pleasure to welcome you to the 2016 Atlantic Marketing Association (AtMA) conference in beautiful Charleston, SC! The 2016 Conference marks our 41st year as an organization. This conference has always enjoyed a reputation of providing a supportive and nurturing environment for presenting ideas. In addition, this conference encourages the development of long friendships through the many networking opportunities this conference provides. The 2016 conference promises to be as exciting as ever. ~ Diane Edmonson, Program Chair
2015 Savannah, GA -
Atlantic Marketing Association Conference:
40th Anniversary
The 2015 Atlantic Marketing Association (AtMA) conference in beautiful Savannah, GA, marks our 40th year as an organization. During that time thousands of research ideas have been introduced. We continue to provide a supportive and nurturing environment for marketing research, presentations, and proceedings.